Paid search that actually makes money — not an automated ad-agency nightmare.
Hands-on Google Ads management for Michigan contractors, HVAC, home services, and local businesses. Built out by humans, monitored daily, reported monthly, and tuned for real leads — not vanity metrics.
Service Specs
Monitoring
Daily automated + human review
Contract
Month-to-month, no lock-in
Reporting
Monthly deep-dive PDF
Best For
Local service businesses
Who This Is For
Three situations we see from new Google Ads clients every month. One of them probably sounds familiar.
You turned on Google Ads yourself or hired someone cheap. Now money is going out and leads are not coming in. You need someone to audit the account and get it back on track.
Every time you Google your own service in your town, three other companies show up above you. You know you're losing work to paid search — and you're ready to stop losing it.
Roofing, HVAC, landscaping — your revenue has sharp seasonal peaks and you need ad spend that scales with demand. Not a "set and forget" account that burns budget in off-season.
Scope Document
What hands-on Google Ads management actually looks like in real hours and real actions. No "algorithm-powered" fluff — specifics.
Deliverables · Google Ads
Full account build — campaigns, ad groups, keywords, ad copy, extensions
Conversion tracking set up correctly the first time (form submits, phone calls, thank-you pages)
Daily automated monitoring — waste alerts, budget pacing, anomaly detection
Human review of every daily report — not a dashboard nobody reads
Weekly bid, keyword, and search-term optimization
Landing-page consultation — we'll flag what's costing you conversions
Monthly performance reports showing what ran, what worked, and what we changed
Direct line to the person running the account — no account-manager layer
End of Scope
Request ProposalHow We Work
Three phases. Clean data collection first. Smart bidding only after 15–30 real conversions. Nothing before its time.
Phase 01
We audit your current account (or your market if you're starting fresh) and build a campaign structure from the ground up. Keyword research uses real intent data, not guesswork.
Phase 02
Campaigns go live on Manual CPC or Maximize Clicks so we're collecting clean data, not letting the algorithm guess. First two weeks are tuning week — we watch closely and adjust daily.
Phase 03
Once we have 15–30 conversions we switch to smart bidding and start the long game: negative keyword management, ad copy testing, landing-page suggestions, and budget reallocation across campaigns.
Frequently Asked
The honest questions about paid search. No "leads are coming" — straight expectations, straight answers.
Ready to Talk?
Tell us what you're spending today and what it's producing. We'll audit the account (free) and tell you exactly what's broken and what it'd take to fix.