E-Commerce & Online Stores
Online storefronts that handle real catalogs, real configurators, and real checkout.
WooCommerce and custom e-commerce builds for Michigan retailers and manufacturers. Product configurators, secure payments, inventory sync, and the infrastructure to scale past a handful of orders a week.
Service Specs
Platform
WooCommerce + custom
Configurators
Multi-level conditional logic
Payments
Stripe, Square, PayPal
Typical Timeline
6–12 weeks
Who This Is For
Built for stores that don't fit templates.
If Shopify's dropdown variants can't handle your catalog, you're in the right place. These are the three situations where WooCommerce and custom configurators earn their keep.
Your product needs configurators, not a dropdown
You sell customizable products — firearms, outbuildings, custom apparel, build-to-order equipment. Shopify's variant system falls apart fast. You need a configurator that handles conditional logic and real-time pricing.
You're launching a new product line online
You've been selling through a showroom, phone calls, or a marketplace and you're ready to own the channel. You need a storefront you control — not a rented shelf somebody else can kick you off.
Your current store is losing sales to friction
Cart abandonment is through the roof, checkout breaks on mobile, and your product pages don't load fast enough to rank. Time to rebuild the pieces that are actually costing you revenue.
Scope Document
Every piece, accounted for.
Configurators, integrations, checkout flow — no vague "we'll handle it" line items. The full build-out, row by row.
Deliverables · E-Commerce
WooCommerce builds with custom product types, variations, and configurators
Multi-level conditional logic (caliber → action → barrel → coating-style product trees)
Stripe, Authorize.net, Square, or PayPal integration
Shipping calculators, tax automation, and inventory sync
Customer accounts, order history, and abandoned-cart recovery
Custom landing pages for hero products and seasonal launches
Mobile-optimized checkout (most sales come from phones now)
Handoff training so your team can manage products, orders, and fulfillment
End of Scope
Request ProposalHow We Work
From catalog to checkout, mapped.
Three phases. We map the catalog before we design the storefront, because most failed stores failed at step one.
Phase 01
Catalog mapping
Before we design anything, we map your full product catalog, option structure, and pricing rules. Most failed stores failed at this step. We do not skip it.
Phase 02
Build & configure
Custom theme, configurators, checkout flow, and integrations. Every product type gets tested with real options and real dollars before launch. No launch-day surprises.
Phase 03
Launch & scale
Go live, monitor the first wave of real orders closely, and tune what the data shows needs tuning. Then we help you plan the next round of products, promotions, and campaigns.
Field Tested
A store we built just like this.
Frequently Asked
Shopify, PCI, merchant setup.
The questions we hear on every e-commerce kickoff call. Straight answers, no jargon.
Ready to Talk?
Ready to stop losing checkout?
Tell us about your catalog, your pain points, and what you're trying to ship. We'll tell you whether WooCommerce is the right call — or if something else fits better.